The Price Is Right!... But Is It?!

March 1, 2018

Our children are our whole life... We would do anything for them. So why do we short change them when it comes to quality arts, sports, and extra curricular activities? The growth and development that happens on the court and in the dance studio is irreplaceable and is something that is scientifically proven to lead to greater brain development, higher cognitive function, and consequently higher marks in school and more success in a child's future.

Choosing the right option and program for your child can be a tedious task. There are many factors that play into this decision. What schedule fits best for our family? What program is affordable for our family? How does my child get on with their instructor? How do I get on with the director? How transparent is the program? How important is safety? Does the program meet mine and my child's needs? .... The list can go on and on!  With so many options, it can be hard to choose the right program!


A big factor for many families is price. Where can you get the most bang for your buck, right? Discounts here, promos there.... It all seems like a win-win. Maybe... but this is also the value that the studio, coach, or director places on their program. Changes things when you think of it that way, hey? If a director is willing to "give away" their services, their hard work, their planning and preparation, and their time for nothing, then they must believe that is what it is worth.


One of the most important lessons you learn when starting a business (dance studios and sport programs included) is to determine what you and your service (or product) is worth. Then, you learn that you should not sell for less than that. This is a direct indication of how valuable the director think their service is. Willing to give it away to anyone? Then it probably isn't worth much to them either... And if it isn't worth much to the director (who pours their heart and soul into it), it won't be worth much to anyone else either... See how that works?


Often, you will pay for quality services and activities. Why? Because of just that... quality. The director sees the value in it, and knows their worth. This will also translate into the service you and your child are provided. This is important to keep in mind when looking at programs for your children. I mean, let's be honest... it shouldn't bankrupt you, but be weary of the deals that seem a little too good to be true. Do your homework and make sure you are setting yourself and your child up for success!


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